QR (quick response) codes deliver data fast. Like mine on this page, they can be scanned with a smart phone and take a potential buyer directly from a product on the shelf to a website with information about awards, prices, and more – and do this lickety-split – and be used by a nonprofit in a variety of ways.
These black-and-white, square-shaped codes were developed in1994 by Denso-Wave, a Japanese company. They deliver a lot of information: URLs, videos, pictures, and more.
And they can track and measure ROI for direct mail and email campaigns.
How can nonprofits use them?
- Include one on a flier and have the code link to a campaign and call to action.
- If you host a conference attended by hundreds of people, use them to deliver information about speakers and sessions.
- For mobile websites, Heather Mansfield of nonprofitorgs.com lists 22 ways nonprofits can incorporate QR codes.
Wonder what the QR code would look like for your organization? Click here to find out.