A Blog for Nonprofits
A May 2011 by the Pew Internet & American Life Project found that 42% of all U.S. cell phone users own a smartphone.
In other words, 35% of all U.S. adults now use a smartphone on a regular basis.
Other facts uncovered by the study:
- Mobile phones are a main source of internet access for one-quarter of the smartphone population. On a typical day, a whopping 87% of smartphone owners access the internet or email on their phone.
- Twenty-five percent of smartphone users access the internet using their phone rather than a computer.
What does this mean for the nonprofit community? Design your website now for mobile search if you want donors to find you on mobile platforms. Mobile search is the wave of the future and we all need to prepare for it.
Tips for Mobile Design
- Keep it simple. Use one great photo and keep your text to a minimum.
- Don’t get carried away with your graphic design. Again, the simpler the better.
- Limit scrolling to one direction.
- Resist Flash.
- Reduce your website’s load time.
To see where Sonoma County nonprofits stood, I searched the Internet and found some great websites already geared for mobile search. Emulate these and your nonprofit will be well prepared.
About the author: Frances Caballo has 22 years of communications and fund development experience. She has worked with small businesses and local, regional and national nonprofits at all levels of management.
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