Use LinkedIn to Promote Your Fundraiser

Promote your next fundraising event on LinkedIn as well as addition to Facebook.

A Blog for Nonprofits

Have you ever considered using LinkedIn to promote an event?

Well were all familiar with Facebook events, I haven’t seen any nonprofits in my area use LinkedIn to promote their fundraisers.

While Facebook can be a “warm and fuzzy” social media channel for event promotion, on LinkedIn you’ll be able to connect directly with professionals who prefer the career-focused updates and groups over the Facebook like button and comments.

I read a blog on this topic by Wayne Breibarth, and I include below what I think were his best tips. (You may want to read his blog since he includes 13 tips.)

• Go to the “More” tab on the tool bar and click on
  “Start an Event.”
• Tag the event with 20 keywords in 20 titles.
• Invite your nonprofit’s donors/connections to the event.
• Check in with the event page periodically to invite additional donor/connections.
• Broadcast the event on all of your nonprofit social media channels.
• Consider starting a discussion in one of your groups to promote the event. Or ask members of your group for advice on social media event promotion.
• Ask your donors/connections to invite their connections to the event and/or promote the event in their status updates.
• Upload a PDF of your invitation Box.net files.

How does your nonprofit use its social media channels to promote events?

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